Wednesday, May 21, 2008

a thousand words

This adorable thing



is the “free gift with purchase” we got for accumulating 15 customer loyalty points at the local toy store. I had actually forgotten we had the card, I was so delighted to emerge victorious, unbroken, and unstained from an all-children-included trip to the toy store to buy a birthday-party present. The item in question is a tablier (apron), intended for wear during messy or creative activities (G should pretty much be wearing one at all times, along with a helmet). It’s part of the general school supply list here for every child under six, and multiple versions are available in every shop come September. It says a lot about the deep vein of orderliness in French society.

But what says more to me is that this, the customer loyalty gift, doesn’t have a single logo printed anywhere on it. Not even on the tag. If that’s not “you’ll be back” confidence, I don’t know what is.

No wonder French lovers are legendary.

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